Last week I had the pleasure of hearing from an exceptional past employee (we’ll call her Aubree, because I like that name) thinking about making a career change. In our conversation she mentioned her LinkedIn profile. Aubree has one, but the information she has on it is just enough for me to find her by name; as she told me, “I don’t know what to do with it!”
If this sounds like you, you aren’t alone. As part of my SEO content writing services I’ve helped many people learn how to optimize LinkedIn profiles. In some cases LinkedIn is neglected because the individual is too busy to do it themselves. In others, like Aubree’s, it’s because the individual has worked for many years at the same organization and it didn’t seem to make sense investing time on a career site. Whatever the reason, LinkedIn networking is a valuable tool for finding your next job opportunity, whether you’re actively looking now or not.
Since I’m a huge advocate of LinkedIn and have experience with the platform, just starting this article I know there’s a lot to say about it. Continue reading