Services

As a full-time content writer with deep experience I am able to offer a variety of freelance writing and editing services. I provide custom content on an hourly or per-project basis at highly competitive rates – and whether this is our first time working together or our twentieth, I am committed to excellence and the success of your projects.

Content Writing

Web Content Writing Services

You already know engagement is the watchword in today’s online business landscape, but are you also watching out for penguins and hummingbirds? These are terms for just a couple of Google’s latest algorithm changes and can have serious consequences for your online content. Gone are the days when centering content around 4 to 5% keyword densities and heavy linking looked “good” to Google; we’re now in the era of optimizing through natural language and clean coding. Is your content keeping up? I stay up-to-date on the latest changes and best white-hat practices for optimal content that ranks well and works for the user – meaning it works for you and your business.

Tips from a Professional

Did you know that Google “punishes” duplicate content in its search results? Duplicating articles, including blog posts, guest posts, and LinkedIn posts, can hurt your rankings. Rewriting your content to examine different angles or points of view for different content streams is one way to avoid this. As a qualified writer and editor I can help!

White Paper Writing Services

It isn’t easy to find web content writers who are comfortable with and capable of taking on long-form projects like white paper writing. I’m happy to be the exception. White papers can attract and convert prospects and subscribers, cement your organization’s reputation for expertise in your field, and build customer loyalty (including repeat business!). In addition to writing your white paper content, I provide page design, supporting images, and PDF conversion to discourage unwanted content duplication and copyright infringement.

Tips from a Professional

Copyright infringement is a serious issue for web content whether the content is text, image, design, or some combination of these. Many webpage editors and content writers invite litigation disaster by not verifying or securing the appropriate copyright permissions for images and other content. I take this problem seriously and will help you avoid copyright infringement issues.

LinkedIn Profile Writing Services

Thinking about a LinkedIn makeover? A strong LinkedIn profile can help you attract new business and build authority – but writing about yourself can be difficult! Two top issues I am frequently asked to help clients solve are optimization to rank higher in related LI search results and shifting the relevancy of work experience from one industry to another to demonstrate expertise. I also help with writing engaging summaries, clarifying experiences, and editing for strong, clean content.

Ready to get started?

See my contact details to request a competitive quote – or continue reading to find out more about how I can fulfill your organization’s editing needs.

Editing

Website Optimization Services

If you have the content you need but it’s not driving site traffic, conversions, or engagement, I can help. Oftentimes underperforming sites are in need of content curation, which requires an experienced editor who knows how to analyze where your visitors are – and aren’t – focusing their attention. I can bring fresh, objective eyes to your site, deploying professional web tools, identifying opportunities, and editing what you have to complete your online vision and goals.

Tips from a Professional

Have you ever done a Google search and found that the top results were all from two to three years ago (even if they weren’t relevant)? Those types of results are driven by “evergreen content,” content that’s so strong and highly ranked that the recency factors in search algorithms are outweighed. This type of content is usually geared towards the beginner level in a search area that doesn’t change much over time – and draws in consistent high-quality traffic. Where are your site’s evergreens growing?

Proofreading and Editing Services

It can be difficult to step back from content you’ve written yourself and edit it objectively. As a professional editor I can revise your content for grammar, spelling, and punctuation, of course – and I can also include comments as a fresh observer, making suggestions for structure, clarity, and flow; reductions for conciseness; formatting; and more.

Style Guide Help

MLA, APA, CMS, or your organization’s own standards – which one is right? Unless you’re aiming for publication in a peer-reviewed journal, there’s rarely a right answer except for consistency. I always recommend style consistency to my clients, and I can devise a style guide custom-built for you to ensure that the appearance, expression, and message of your content streams are presenting a unified, professional front, even (especially!) if you have multiple writers contributing over time.

Let’s talk about your project.

Contact me today for a competitive quote on your current freelance writing needs.