Laura McPherson

About

I have deep experience in competitive, highly-regulated verticals including higher education, tech, real estate, finance, and transportation.

Clients

  • University of New Orleans
  • Zapier
  • Coca-Cola Enterprises
  • Teacher Certification Degrees
  • Counseling Degree Guide
  • Salesforce
  • Rent-A-Center
  • Red Robin
  • US Convention & Visitors Bureau
  • SubItUp
  • thinkASG
  • Bridgeway Education
  • BrainHost
  • Nathan Birch
  • Leaf Group (formerly Demand Media)
  • AlignMark
  • Bridge Metrics
  • Canvas Press
  • Baptie & Company

Skills & Tech

  • Adult Learning
  • Adobe (Acrobat, Captivate, InDesign, Photoshop)
  • AI (360Learning, ChatGPT, Gemini, Perplexity)
  • Articulate 360
  • Canva
  • Canvas
  • Content Design & Strategy
  • Drupal
  • Edtech
  • E-Learning Development
  • Figma
  • Google Workspace
  • Microsoft 365
  • Program Design
  • Project Management
  • WordPress

Education

  • MFA in Creative Writing, University of New Orleans (expected 2025)
  • Certificate in Instructional Design, University of Miami (expected 2024)
  • Post-Baccalaureate Certificate in Writing, With Distinction, University of California, Berkeley
  • Bachelor of University Studies in Career and Technical Education and History, Magna Cum Laude, Eastern New Mexico University

Hire an X-shaped creative.

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